So I’m watching Spongebob Squarepants on Nickelodeon, as I’m apt to do, and I noticed a commercial for the upcoming movie The Rocker.
The ad, which was clearly being directed at children (again, this was during a cartoon on Nickelodeon), carried the message that you do not need your parents’ permission to rock but you do need their permission to sneeze on your friend’s face, wear only your underwear, and so on.
The evident stupidity of the movie aside, what bothered me was the rating of the movie — PG-13 — and the reasons given for it: “drug and sexual references, nudity, and language.”
Seriously, that’s the kind of movie marketed to kids nowadays?
Or do the marketers behind The Rocker know that the movie will flop if the marketing is kept to simply the teen & young adult crowds?
Although I’m also a bit bugged that Spongebob is able to absorb the contents of a lagoon when drank through a straw but absorbs none of it when physically dropped into the lagoon; other episodes have established that when lying in a pool of his own tears, he absorbs them back into his person, and the opening credits of every episode display him absorbing the bubbly contents of a bathtub. Thus, we know he’s externally porous (“Absorbent and yellow and porous is he!”). Oh, and that there is a water lagoon at the bottom of the ocean is rather remarkable as well.
It is easier to suspend disbelief for a show as inscrutable as Spongebob Squarepants than it is to deny the depravity of man exhibited in consumer marketing.