Logo Launches

“I’ll be right back, Hon­ey; I’m going to go check on din­ner,” the child’s mom says to her as she stands to leave the room.

“Do you mind if I turn on a car­toon instead of the news, Mom­my? It’s booor­rring,” the child asks, reach­ing for the controller.

“Go right ahead, Dear.”

The child begins press­ing the “Chan Up” but­ton in hopes of find­ing some­thing a bit more enter­tain­ing than the evening news and for what seemed to her the mil­lionth rerun of it.

A few moments pass, how­ev­er, and the moth­er returns to find her child star­ing curi­ous­ly at a sight unknown to her: men kiss­ing oth­er men like Mom­my kiss­es Daddy.

The moth­er’s jaw drops in hor­ror at what her child has inno­cent­ly stum­bled upon, enough expo­sure to sin to per­haps even plant the seed for that par­tic­u­lar sin with­in the child. 

Such an acci­den­tal event will like­ly become even more pop­u­lar when, in less than one hour from now, MTV Net­works launch­es its new net­work, Logo. I have no idea which cable providers will car­ry it, but it is intend­ed for basic cable, mak­ing it even more acces­si­ble to the populace.

Thank­ful­ly, as of yet, Com­cast has not yet added Logo to its line­up of basic or pre­mi­um cable (at least not in my area).

Finan­cial­ly, I have had doubts as to whether I will even have cable tele­vi­sion when I move out on my own here soon, and this very bold, very (shall I say it?) proud move by MTV Net­works and the homo­sex­u­al com­mu­ni­ty may seal the deal for me.


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Rick Beckman