A cosmic cloud of gases condenses under its own gravity, forming a star. Generations upon generations of single-celled organisms lead to multi-cellular complex life. And your humble blog has grown beyond its seminal inspiration.
Change happens, and you don’t have to find yourself in a situation where if you decide to change the name of your site, you’ll need to find and replace potentially hundreds of mentions of the old name to keep your branding consistent.
Most of my online projects suffer from many identity crises as I refine over and over again what it is I want to do with my online presence. To save myself all of the trouble of laboriously updating references to my site’s title throughout all of a its content, I started using an incredibly simple WordPress shortcode to do the work for me.
This post was originally published on 2013-04-06. It has been updated for republication. Comments below may reflect the original version of this content.