What Is There to Say?

What is there to say?

I think about writ­ing a lot. I read my old posts, reflect upon all of the changes in out­look I’ve had since writ­ing them. When I do think of some­thing to say, I dump it into an all-too-often hasti­ly writ­ten Face­book post, then I call it a day.

Face­book “mar­kets” the con­tent for me. They do their own main­te­nance. And the audi­ence is essen­tial­ly guar­an­teed: I know at least some por­tion of my few hun­dred Face­book friends will see what I write.

But here?

Dur­ing the 2000s, I spent a lot of time blog­ging, but too much of that time was spent bike-shed­ding: I’d focus on what I thought were the easy details — tin­ker­ing with code, design ele­ments, and fea­tures — rather than the weight­i­er task of writ­ing coher­ent con­tent on a con­sis­tent basis.

Still, there was a point where this blog — this hodge­podge mess of dis­cor­dant thoughts and no real iden­ti­ty — was earn­ing me a small pay­check every cou­ple of months or so from adver­tis­ing. The blog was a mem­ber of at least one “best blogs” com­mu­ni­ty, and accord­ing to Alexa traf­fic rat­ings, it was one of the top 100,000 most vis­it­ed web­sites on the Internet.

I had an audi­ence. But what did I have to say?

The vast major­i­ty of my traf­fic was com­ing in for a scant few posts. I pub­lished a check­list of diecast car toys from the first Cars movie, wrote about the Bible’s exam­ples of pos­i­tive non-monog­a­mous mar­riage, dipped my toes into the “King James Ver­sion only” dis­cus­sion, and wrote about my (prob­a­bly now irrel­e­vant) Word­Press plu­g­in. For a whole lot of users, the hand­ful of posts on those few top­ics were a hot des­ti­na­tion, with con­ver­sa­tions run­ning into the hun­dreds of comments.

None of those things are ter­ri­bly rel­e­vant to me now. What is there to say?

I’m work­ing on fig­ur­ing that out.

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Rick Beckman