Walmart & Earth Hour 2008

A few days ago, I post­ed about Wal­mart and Earth Hour 2008. I encour­aged you to write in to Wal­mart to encour­age their par­tic­i­pa­tion in this event.

Today, I received a response to my ini­tial let­ter to Wal­mart; this is what it says:

Thank you for your message.

Dear Rick ,

Sam Wal­ton built Wal-Mart on a very sim­ple belief–the cus­tomer is the boss. That means we are always look­ing for bet­ter ways to serve the peo­ple who shop at Wal-Mart. Each com­ment, con­cern and sug­ges­tion is very impor­tant because it gives us the oppor­tu­ni­ty to improve our over­all service.

Rest assured that your mes­sage has been for­ward­ed to the prop­er divi­sion where it will be reviewed and care­ful­ly considered.

Thank you for your obser­va­tions. It is cus­tomers like you who help us con­tin­ue to offer every­day low prices and friend­ly service.

Wal-Mart Stores, Inc.

I hate to say it, but that does­n’t appear very per­son­al to me; I’m most struck by the fact that they spoke to me as if I were sim­ply a cus­tomer writ­ing in, despite the fact I did men­tion my posi­tion with­in the com­pa­ny in my let­ter to them. Hmm, I’m going to have to get more cre­ative. Tomor­row, I’m going to email var­i­ous high­er-ups from work. I’m tech­ni­cal­ly the “Per­son­al Sus­tain­abil­i­ty Project cap­tain” of my store, so this whole Earth Hour thing could get some atten­tion in my area, but I have a feel­ing it’s going to have to be a nation­al thing or noth­ing at all. 

If you haven’t already, please write in to Wal­mart (for details, see my ear­li­er post) and encour­age them to par­tic­i­pate. This one thing could cause such a huge rip­ple affect across not only the indus­try but the nation as well. One of the biggest obsta­cles I’ve seen to liv­ing envi­ron­men­tal­ly con­science lives is that far too few peo­ple and com­pa­nies are liv­ing respon­si­bly in a vis­i­ble way. If no one seems to be mak­ing a dif­fer­ence, the atti­tude of “Well, what good can I do?” eas­i­ly creeps up.

Write Wal­mart. Tell them to turn off their lights for one hour. If they tru­ly believe in what they’ve been say­ing about want­i­ng to help the envi­ron­ment, they should jump at this chance to make such a huge impact!

If the city of Syd­ney, Aus­tralia, can do it; so can Wal­mart. So can America!

Fea­tured image: source | license

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Rick Beckman